Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines. moreDevelop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting. moreSet up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. moreBuild nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Enrich contact data and build outbound lists. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Enrich contact data and build outbound lists. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Enrich contact data and build outbound lists. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreEnrich contact data and build outbound lists. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions. moreValidate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreCreate fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines. moreWrite persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes. morePlan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreSet up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreMeasure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreBuild marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreAnalyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreStructure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreAlign go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreUnderstand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. moreOptimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute. moreStructure press releases journalistically, craft quotable copy and distribute.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. morePlan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.