Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Collaborate efficiently with Teams, Slack, Confluence and similar. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collaborate efficiently with Teams, Slack, Confluence and similar. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collaborate efficiently with Teams, Slack, Confluence and similar. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.