Skills Profile
Owns customer lifecycle, segmentation and marketing automation. The role centres on Customer Relationship Management (CRM) & Retention, Email Marketing & Automation and Customer Data Platforms (Segment). Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of A/B Testing & Experimentation and Data Privacy Basics (GDPR) is expected as well.Owns customer lifecycle, segmentation and marketing automation. The role centres on Customer Relationship Management (CRM) & Retention, Email Marketing & Automation and Customer Data Platforms (Segment). Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of A/B Testing & Experimentation and Data Privacy Basics (GDPR) is expected as well.Owns customer lifecycle, segmentation and marketing automation. The role centres on Customer Relationship Management (CRM) & Retention, Email Marketing & Automation and Customer Data Platforms (Segment). Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of A/B Testing & Experimentation and Data Privacy Basics (GDPR) is expected as well.
Your match
How close are you to Head of CRM & Lifecycle?
Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Agree goals, appraise performance and give structured feedback. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Lead, motivate and develop teams. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Develop and operationalise unit and company strategies. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Plan and monitor budgets and prepare forecasts. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Evaluate investments with business cases and profitability calculations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Plan business models, derive goals and steer the company via KPIs. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan staff, material and capacity to demand. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Moderate conflict conversations and actively de-escalate situations. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Source, interview and select candidates. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Organise first days: equipment, access, induction plans and appointments.Organise first days: equipment, access, induction plans and appointments.Organise first days: equipment, access, induction plans and appointments.
Organise first days: equipment, access, induction plans and appointments.Organise first days: equipment, access, induction plans and appointments.Organise first days: equipment, access, induction plans and appointments.
See where you stand for Head of CRM & Lifecycle.
Assess 18 skills, see your match and gaps. Free.