Skills Profile
Builds lifecycle and retention journeys in Braze and grows customer value. The role centres on Email Marketing & Automation, Customer Relationship Management (CRM) & Retention and A/B Testing & Experimentation. Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of Data Privacy Basics (GDPR) and Copywriting is expected as well.Builds lifecycle and retention journeys in Braze and grows customer value. The role centres on Email Marketing & Automation, Customer Relationship Management (CRM) & Retention and A/B Testing & Experimentation. Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of Data Privacy Basics (GDPR) and Copywriting is expected as well.Builds lifecycle and retention journeys in Braze and grows customer value. The role centres on Email Marketing & Automation, Customer Relationship Management (CRM) & Retention and A/B Testing & Experimentation. Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of Data Privacy Basics (GDPR) and Copywriting is expected as well. Builds lifecycle and retention journeys in Braze and grows customer value. The role centres on Email Marketing & Automation, Customer Relationship Management (CRM) & Retention and A/B Testing & Experimentation. Typical tools include Braze and Marketing Automation (HubSpot/Marketo). Sound knowledge of Data Privacy Basics (GDPR) and Copywriting is expected as well.
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Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Run lifecycle campaigns via push, in-app and email in Braze. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Leverage customer data and manage retention programmes. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions. Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions. Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.
Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language. Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language. Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.
Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines. Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.
Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines. Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.
Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Collect, unify and route customer data across sources. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes. Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes. Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.
Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence. Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.
Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence. Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.
Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users. Create and analyse newsletters and automations in Mailchimp. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.
Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute. Structure press releases journalistically, craft quotable copy and distribute.
Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute. Structure press releases journalistically, craft quotable copy and distribute.
Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.
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