Set up and manage pipelines, workflows and campaigns in HubSpot. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Set up and manage pipelines, workflows and campaigns in HubSpot. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Set up and manage pipelines, workflows and campaigns in HubSpot. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Know and apply data privacy rules in daily work. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.

Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Align go-to-market processes, tools and data across the funnel. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Create dashboards and meaningful visualisations. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Create dashboards and meaningful visualisations. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Create dashboards and meaningful visualisations. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Connect tools without code and automate workflows. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Connect tools without code and automate workflows. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Connect tools without code and automate workflows. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Analyse business processes and model them with BPMN. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse business processes and model them with BPMN. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse business processes and model them with BPMN. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.