Develop brand positioning and manage it consistently. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Develop brand positioning and manage it consistently. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Develop brand positioning and manage it consistently. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Write maintainable code and assure quality through reviews. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Write maintainable code and assure quality through reviews. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Write maintainable code and assure quality through reviews. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Isolate, debug and durably fix defects. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Isolate, debug and durably fix defects. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Isolate, debug and durably fix defects. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Manage source code with Git and merge work in teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage source code with Git and merge work in teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage source code with Git and merge work in teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.

Write clear, audience-appropriate and error-free texts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Write clear, audience-appropriate and error-free texts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Write clear, audience-appropriate and error-free texts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Know relevant standards and apply them in projects. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Know relevant standards and apply them in projects. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Know relevant standards and apply them in projects. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Register trademarks and safeguard copyrights. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Register trademarks and safeguard copyrights. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.Register trademarks and safeguard copyrights. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.

Work within agile frameworks and support teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Work within agile frameworks and support teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Work within agile frameworks and support teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Integrate AI assistants productively into development work. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Integrate AI assistants productively into development work. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Integrate AI assistants productively into development work. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Design, document and integrate APIs. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Design, document and integrate APIs. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Design, document and integrate APIs. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Test APIs with Postman: requests, collections, automation and error analysis.Test APIs with Postman: requests, collections, automation and error analysis.Test APIs with Postman: requests, collections, automation and error analysis.

Automate build, test and deployment processes. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Automate build, test and deployment processes. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Automate build, test and deployment processes. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Support people in their professional and personal growth. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Support people in their professional and personal growth. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Support people in their professional and personal growth. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Containerise applications and operate container environments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Containerise applications and operate container environments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Containerise applications and operate container environments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Estimate effort (story points, planning poker) and plan sprints realistically.Estimate effort (story points, planning poker) and plan sprints realistically.Estimate effort (story points, planning poker) and plan sprints realistically.

Document systems, runbooks and decisions traceably and keep them current.Document systems, runbooks and decisions traceably and keep them current.Document systems, runbooks and decisions traceably and keep them current.

Organise backlogs, boards and docs in Jira and Confluence. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Organise backlogs, boards and docs in Jira and Confluence. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Organise backlogs, boards and docs in Jira and Confluence. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Design studies and analyse market and audience data. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Design studies and analyse market and audience data. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Design studies and analyse market and audience data. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Query and model data with SQL and work with relational databases. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Query and model data with SQL and work with relational databases. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Query and model data with SQL and work with relational databases. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.