Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up B2B campaigns targeting roles and companies. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Manage Search, Shopping and Performance Max campaigns. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Manage tracking tags and triggers without code deployments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage tracking tags and triggers without code deployments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage tracking tags and triggers without code deployments. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Allocate media budgets effectively across channels. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Allocate media budgets effectively across channels. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Allocate media budgets effectively across channels. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Set up and scale paid social campaigns in the Meta ecosystem. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up and scale paid social campaigns in the Meta ecosystem. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.Set up and scale paid social campaigns in the Meta ecosystem. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.