Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.

Understand the developer tools market and technical audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand the developer tools market and technical audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand the developer tools market and technical audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Systematically analyse markets and competitors. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Systematically analyse markets and competitors. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Systematically analyse markets and competitors. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Structure, visualise and deliver presentations to audiences. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Provide playbooks, training and content for sales teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Provide playbooks, training and content for sales teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Provide playbooks, training and content for sales teams. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Craft messages into compelling narratives. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Understand, manage and act on SaaS metrics. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.