Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Optimise websites for organic search. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Develop content strategies and produce content. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.Write persuasive copy for campaigns and channels. Covers development from briefing through drafts and feedback loops to the final result – respecting brand guidelines, audience needs and deadlines.

Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.Research, verify and prepare information systematically. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed.

Analyse rankings, keywords and backlinks with data. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse rankings, keywords and backlinks with data. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse rankings, keywords and backlinks with data. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure and analyse user behaviour with analytics tools. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.Validate hypotheses through controlled experiments. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Use generative AI tools productively and responsibly. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Create fast, on-brand designs with Canva. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.Plan topics, maintain content calendars and manage deadlines. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.

Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Set up newsletters and automated campaigns. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.Communicate confidently in English business situations. Covers spoken and written communication in a professional context – from meetings and negotiations to presentations and confident specialist correspondence.

Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Measure, analyse and report web and app data in GA4. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Build marketing and web reports in Looker Studio. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Analyse data with formulas, pivot tables and charts. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Manage documents, emails and appointments with Microsoft Office. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.Structure press releases journalistically, craft quotable copy and distribute.

Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.Plan and run digital events and webinars. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.