Library

Design studies and analyse market and audience data. Covers preparing and quality-assuring the data, methodologically sound analysis, visualising results and presenting them audience-appropriately as a basis for decisions.

Market Research is the process of gathering and analyzing data about a specific product, service, or market in order to better understand customer behavior, trends, and competitor activity. It involves collecting data from both internal and external sources, such as customer surveys, interviews, competitor analysis, and industry reports. Market Research can help businesses make informed decisions about product development, pricing, and promotion strategies.

Marketing Analytics with Power BI is an advanced data analysis skill that equips marketers with the ability to create impactful visualizations to better understand their marketing initiatives. The skill provides the ability to quickly analyze data from multiple sources, combine it with structured or unstructured data, and create interactive reports and dashboards. It also helps marketers to make more informed decisions by providing insights into customer behaviors, trends, and performance. With Power BI, marketers are able to analyze their marketing efforts and better target their audiences.

Build nurturing journeys, scoring and campaign workflows. Covers confident day-to-day use: data maintenance and quality, configuration of processes and workflows, analyses and reports, and onboarding of new users.

Marketing Strategy is a skill that involves creating an action plan to develop and promote products and services. It involves analyzing the target audience and competitors, choosing the right channels of communication and crafting an effective message to reach the desired audience. It also involves creating a budget and timeline to ensure that the strategy is implemented efficiently and effectively. Finally, it involves tracking the results and making changes as needed to ensure that the objectives are met.

Select, test and evaluate materials. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Apply measuring equipment and document test results. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Measure work, calculate quotes and bill under VOB/BGB. Includes professional execution to standards and manufacturer specifications, appropriate measuring and testing steps, occupational safety, and complete documentation of the work performed. Applies within the German regulatory and administrative context.

Master mechanics, materials and manufacturing methods. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Media Planning is a skill that helps marketers and advertisers to make decisions about which media channels they will use to promote their product or service. It involves researching the most effective channels to reach the target audience, analyzing the results of campaigns, and optimizing media plans. It requires an understanding of the different types of media available, the advantages and disadvantages of each, and how to best use them to reach the desired audience. Media planning also includes setting budgets, negotiating rates, and monitoring results.

Allocate media budgets effectively across channels. This includes account structure and targeting, budget and bid management, ongoing optimisation of ads and audiences, plus conversion tracking and meaningful performance reporting.

Mediate between conflicting parties and reach agreements. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces.

Arrange, fit and bill medical aids. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Applies within the German regulatory and administrative context.

Perform phlebotomy, ECGs and lab tasks safely. Performed according to professional and hygiene standards – including patient observation, complete documentation and structured handovers within the interprofessional team.

Bill medical services correctly under EBM and GOÄ. In practice this covers independent execution, quality assurance of one's own results, and close alignment with adjacent roles and interfaces. Applies within the German regulatory and administrative context.

Code diagnoses and services in ICD-10 and CPT, submit claims and work denials.

Code and optimise hospital services in the DRG system. Performed according to professional and hygiene standards – including patient observation, complete documentation and structured handovers within the interprofessional team.

Implement MDR requirements in development and approval. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.

Collect and interpret findings and make diagnoses. Performed according to professional and hygiene standards – including patient observation, complete documentation and structured handovers within the interprofessional team.

Document services and bill according to catalogues. Performed according to professional and hygiene standards – including patient observation, complete documentation and structured handovers within the interprofessional team.

Handle medical liability, professional law and patient rights. This includes assessing specific cases, applying current requirements and case law, legally sound documentation, and advising business units in plain language.

Prepare MD audits and manage quality indicators. Performed according to professional and hygiene standards – including patient observation, complete documentation and structured handovers within the interprofessional team. Applies within the German regulatory and administrative context.

Bill CMS programmes: coverage rules, modifiers and audit documentation.

Prepare and administer medication and monitor effects. Covers forward-looking planning and prioritisation, clear alignment with all stakeholders, consistent follow-up on results and continuous improvement of processes.